Free The Girls

This is the new and improved redesign of Free The Girl‘s logo! I was honored to design their brand when they first launched as an organization back in 2011 and was really excited to get to reimagine it 6 years later.

They wanted to keep their dandelion icon. The new mark conveys confidence in its clean geometric lines with a stronger typeface and vivid colors. The new look matches the confidence of their organization and mission: We exist to help women rescued from sex trafficking live a life of true freedom.

Can’t wait to flesh out all their print materials in this new look and feel.